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Wichita Falls Living Magazine

Standard Sales Company sets the Standard in Community Support

Tuesday, July 14, 2020 Downtown Wichita Falls Development unveiled the 14th bike sculpture placed downtown so far.  Standard Sales Company, L.P. partnered with McBride’s Steakhouse to purchase the Texas Ranch Roundup bicycle.  This bike represents the Texas Ranch Roundup, the original ranch rodeo, produced by the North Texas Rehabilitation Center in Wichita Falls since 1981.


The metal bicycle sculptures are a fundraising project of Downtown Wichita Falls Development.  The bicycle shape signifies the Hotter‘n Hell Hundred bicycle ride in Wichita Falls.  They are produced by The Burn Shop, owned by Keith and Ivonne Wineinger. Like Standard Sales Company, L.P., they are members and supporters of Downtown Wichita Falls Development.


Pictured in reveal photo, left to right: Jana Schmader, Executive Director, Downtown Wichita Falls DevelopmentFord Swanson, Owner, McBride’s SteakhouseMike Stokes, Branch Manager, Standard Sales Company, L.P.Ashley Sims, Director of Marketing and Development, North Texas Rehabilitation CenterMike Castles, President & CEO, North Texas Rehabilitation Center



Both the Hotter’n Hell Hundred and Texas Ranch Roundup (10,000-15,000 people each) were sidelined this year by COVID-19.  Standard Sales Company, L.P. is involved in the community and continue to support their non-profit partners in these tough times.


 “We look forward to working through the challenges of the virus and getting back to great events and growth in Wichita Falls.”




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